OBJECTIVES
ROLE AND SCOPE
Schema Of Study
HN Business (Marketing) Course Structure
| Sr no. | Unit Name | Unit No. | Unit Level | Semester |
|---|---|---|---|---|
| 1 | The Contemporary Business Environment | 1 | 4 | 1 |
| 2 | Marketing Processes and Planning | 2 | 4 | 1 |
| 3 | Digital Business in Practices | 14 | 4 | 1 |
| 4 | Leadership and Management | 4 | 4 | 1 |
| 5 | Accounting Principles | 5 | 4 | 2 |
| 6 | Managing a Successful Business Project (Pearson Set) | 6 | 4 | 2 |
| 7 | Entrepreneurial Ventures | 9 | 4 | 2 |
| 8 | Management of Human Resources | 3 | 4 | 2 |
| 9 | Organizational Behavior Management | 20 | 5 | 3 |
| 10 | Digital Marketing | 34 | 5 | 3 |
| 11 | Employee Relations | 31 | 5 | 3 |
| 12 | Business Strategy | 43 | 5 | 3 |
| 13 | Research Project (Pearson Set) | 19 | 5 | 4 |
| 14 | Integrated Marketing Communications | 35 | 5 | 4 |
| 15 | Marketing Insights and Analytics | 33 | 5 | 4 |